Helene Poirier
Ia Orana from Helene!
Tips and techniques for travel advisors to engage your audiences on your social media channels along with resources to help you promote Paul Gauguin Cruises. We will be updating the content regularly, so check back often.
Hashtags
Hashtags are used on most social media channels including Twitter, Facebook, Instagram and Pinterest.
The hashtag serves to categorize the content you are posting so that it is easily discoverable. Web users can easily find relevant content by searching for a particular hashtag on most media sites. This allows communities to engage on common themes and interests. Type #borabora into the search field at the top of Facebook, for example, and you will see a list of posts that have been earmarked with that hashtag.
Knowing how to use hashtags is incremental in the success of your postings on social media. Follow these best practices in order to utilize hashtags to your advantage:
Be specific when using hashtags — the more specific your hashtag, the more targeted your audience will be. This usually means better engagement. Cater hashtags to the social network you are using. On Twitter, the hashtags you use should be relevant to the topic you are commenting on. On Instagram, however, you might use hashtags that are more descriptive of the actual photo you are posting. Use relevant, unbranded hashtags. For more information on this topic, you can view the following social network’s guide for hashtag use: Facebook, Instagram, and Twitter.
Keep the hashtags to five to seven per post and try not to use more hashtags than words on your post. Excessive hashtag use could dilute your message and attract spammers. It is best to use more specific hashtags that are relevant to the post. Don’t use hashtags that are too long or too obscure. Even though Paul Gauguin Cruises represents The Soul of the South Seas, #soulofthesouthseas is a bit long-winded and may not link up with an audience because no one wants to type in that many characters. You also don’t want to be too clever or obscure since you want your post accessible by search terms that aren’t too random or obscure.
Hashtags Paul Gauguin Cruises Uses Frequently:
- #PGCruises
- #PaulGauguinCruises
- #GauguinExperience
- #MotuMahana
- #CruiseArtfully
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We share Paul Gauguin Cruises content, photos, articles, destination information, shore excursions, and engage with our fans on our Facebook page.
Studies reveal that photos on Facebook Pages receive 53% more Likes than the average post and attract 104% more comments than the average written post. Increase the amount of visuals on your Facebook page by including relevant links with your images. Below are a list of tips when using Facebook:
- Update your Facebook cover photo frequently.
- Like and Comment on all posts from your fans.
- Keep your page fresh, updated, informative and fun. Post once a day. Post a question for your fans to reply with comments.
- Post regularly. Create a content calendar. For example: on Mondays post about a destination; on Wednesdays post about cruises; on Fridays post about resorts.
- Invite people to “like” your Facebook page via your website, in newsletters, in letters to clients, and in flyers.
- Promote your cruise night, open house, or information session by creating a Facebook Event on your Facebook page and inviting people to it.
- Share your own photos and travel tips on your Facebook page.
- Make announcement about awards and achievements on your Facebook page utilizing Milestones.
- Share ideas about great places to visit for upcoming holidays: Halloween, Thanksgiving, December holidays, New Year’s Eve.
- If you have clients that are willing to share images or top things they enjoyed on the trip you booked for them, ask them if you can share those on your Facebook page.
- Share exclusive travel promotions and offers on your Facebook page.
- Share a link back to your website to drive to traffic your website.
- If there is a travel destination highlighted in recent news, share a link to that and add your list of “must do’s.”
- Share Facebook posts from tourism boards.
- Engagement is key—if a fan leaves a comment, start a dialogue with them.
To help you promote Paul Gauguin Cruises on your own Facebook page, copy and paste the following text and photos from our sample posts and share.
Motu Monday: Don't worry, this week will be a breeze!
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Couples sailing on The Gauguin can celebrate their love in a romantic setting amid the turquoise lagoons and exotic islands of French Polynesia with a wedding ceremony or renewal of vows package at Motu Mahana, Paul Gauguin Cruises’ private island. #MotuMahana #PGCruises
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Post: Paul Gauguin Cruises offers 7- to 14-night luxury, small-ship voyages with warm Polynesian hospitality in Tahiti, French Polynesia, the South Pacific, and Fiji. #PGCruises #Tahiti #BoraBora #Fiji
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Post: One of the highlights of sailing with Paul Gauguin Cruises is exclusive access to Motu Mahana, the cruise line’s private islet off the coast of Taha’a where guests can enjoy sunbathing, swimming, snorkeling, kayaking, Polynesian activities, a full-service bar, a floating lagoon bar, and a delicious barbecue. #Motu Mahana #PGCruises
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Post: Paul Gauguin Cruises is the only luxury cruise line in Tahiti and French Polynesia to offer PADI SCUBA diving certification on board, refresher courses, and dive excursions. #SCUBA #PGCruises
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Post: A dining experience on the high seas with Paul Gauguin Cruises is truly something special. The menus are artfully designed by some the world most talented and award-winning chefs. #PGCruises #Dining
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Through Twitter we tweet Paul Gauguin Cruises’ content, photos, articles, destination information, and shore excursions. We also engage with our followers and participate in chats that are relevant to us.
More and more, travelers are turning to Twitter to make their travel plans. Interaction is key. You can create your own travel guide via Twitter with a steady supply of travel tips, photos, articles, and industry updates. Include links, images and videos to drive retweets. Gain followers and build relationships through Twitter with some of these helpful tips:
- Comprise your tweets with 280 characters or less.
- Tweet each day.
- Network with other users through replies and retweets.
- Monitor trends and participate in chats whenever you can – just make sure it is relevant to you and your business.
- Select a Twitter handle that is closely aligned with your agency name.
- Twitter is a great source for content on travel, destinations, dining, resorts, cruise ships, shopping, and sightseeing.
- Participate in travel industry twitter chats to increase your audience by gaining new followers and show your expertise in travel. Travel Industry travel chats include: #TTOT (Travel Talk on Twitter) on Tuesdays, #CruiseChat on Tuesdays, #TWChat (Travel Weekly) on Wednesdays.
- Retweet travel articles and destination information.
- Tweet questions to encourage engagement with Twitter followers.
- Post regularly with engaging content, photo, or a link.
- Post a link on Tweets to drive traffic back to your website.
- Establish yourself as a travel industry expert by adding commentary to links you tweet.
- Thank followers who retweet you.
- Use hashtags and tags when appropriate to drive additional awareness.
- Advertise your Twitter social media channels on your website, in your email signature, in your marketing collateral, letters or emails to your mailing list.
- If there is a travel destination highlighted in recent news, share a link to that on Twitter.
- Share your travel tips and travel photos on Twitter.
- Create a content calendar to help guide your tweets. For example: On Mondays post about a tropical destination, on Wednesday post about cruises, Fridays post about resorts.
To help you promote Paul Gauguin Cruises on Twitter, copy and paste the following text and photos from our sample posts and share.
featured
Paul Gauguin Cruises offers 7- to 14-night luxury, small-ship voyages in Tahiti, French Polynesia, the South Pacific, and Fiji. #PGCruises #Tahiti #BoraBora #Fiji
Twitter Chat
A Twitter chat is a live event with questions and responses. The chat is best utilized as a way to meet people who have interesting things to say about travel topics. For Twitter chats on travel, you can join the following conversations:
Chats PGC Participates in:
- #Cruise Chat – cruise and travel industry topics on Tuesdays
- #TTOT (Travel Talk on Tuesdays) – travel industry topics
- Publication chats (Travel + Leisure, Condé Nast, AFAR, etc.)
Other travel related chats:
- #CruiseChat is the only Twitter party dedicated to the fun and exciting topic of Cruising! Every Tuesday at 2 p.m. ET/11 a.m. PT, travel enthusiasts join together on Twitter to talk about our favorite subject: Cruising! Hosted by @SimonTravels and their cute mascot @CaptainBirdie
- #TTOT - Travel Talk On Twitter takes place every Tuesday at both 9:30 a.m. and 9:30 p.m. (GMT). During the #TTOT the hosts will send out 5 questions. Every 10 minutes there will be a new question.
- #TL_Chat is hosted by @TravlandLeisure on Thursdays from 2:00 to 3:00 p.m. ET.
Couples can celebrate their love with a wedding ceremony or renewal of vows package at Motu Mahana, Paul Gauguin Cruises’ private island.
Twitter Chat
A Twitter chat is a live event with questions and responses. The chat is best utilized as a way to meet people who have interesting things to say about travel topics. For Twitter chats on travel, you can join the following conversations:
Chats PGC Participates in:
- #Cruise Chat – cruise and travel industry topics on Tuesdays
- #TTOT (Travel Talk on Tuesdays) – travel industry topics
- Publication chats (Travel + Leisure, Condé Nast, AFAR, etc.)
Other travel related chats:
- #CruiseChat is the only Twitter party dedicated to the fun and exciting topic of Cruising! Every Tuesday at 2 p.m. ET/11 a.m. PT, travel enthusiasts join together on Twitter to talk about our favorite subject: Cruising! Hosted by @SimonTravels and their cute mascot @CaptainBirdie
- #TTOT - Travel Talk On Twitter takes place every Tuesday at both 9:30 a.m. and 9:30 p.m. (GMT). During the #TTOT the hosts will send out 5 questions. Every 10 minutes there will be a new question.
- #TL_Chat is hosted by @TravlandLeisure on Thursdays from 2:00 to 3:00 p.m. ET.
Complimentary paddleboarding and kayaking is available in select ports on Paul Gauguin Cruises Tahiti, French Polynesia, and South Pacific itineraries. #PGCruises #Paddleboarding #Kayaking
Twitter Chat
A Twitter chat is a live event with questions and responses. The chat is best utilized as a way to meet people who have interesting things to say about travel topics. For Twitter chats on travel, you can join the following conversations:
Chats PGC Participates in:
- #Cruise Chat – cruise and travel industry topics on Tuesdays
- #TTOT (Travel Talk on Tuesdays) – travel industry topics
- Publication chats (Travel + Leisure, Condé Nast, AFAR, etc.)
Other travel related chats:
- #CruiseChat is the only Twitter party dedicated to the fun and exciting topic of Cruising! Every Tuesday at 2 p.m. ET/11 a.m. PT, travel enthusiasts join together on Twitter to talk about our favorite subject: Cruising! Hosted by @SimonTravels and their cute mascot @CaptainBirdie
- #TTOT - Travel Talk On Twitter takes place every Tuesday at both 9:30 a.m. and 9:30 p.m. (GMT). During the #TTOT the hosts will send out 5 questions. Every 10 minutes there will be a new question.
- #TL_Chat is hosted by @TravlandLeisure on Thursdays from 2:00 to 3:00 p.m. ET.
Enjoy spectacular sunsets aboard the m/s Paul Gauguin. #pgcruises #southpacific
Twitter Chat
A Twitter chat is a live event with questions and responses. The chat is best utilized as a way to meet people who have interesting things to say about travel topics. For Twitter chats on travel, you can join the following conversations:
Chats PGC Participates in:
- #Cruise Chat – cruise and travel industry topics on Tuesdays
- #TTOT (Travel Talk on Tuesdays) – travel industry topics
- Publication chats (Travel + Leisure, Condé Nast, AFAR, etc.)
Other travel related chats:
- #CruiseChat is the only Twitter party dedicated to the fun and exciting topic of Cruising! Every Tuesday at 2 p.m. ET/11 a.m. PT, travel enthusiasts join together on Twitter to talk about our favorite subject: Cruising! Hosted by @SimonTravels and their cute mascot @CaptainBirdie
- #TTOT - Travel Talk On Twitter takes place every Tuesday at both 9:30 a.m. and 9:30 p.m. (GMT). During the #TTOT the hosts will send out 5 questions. Every 10 minutes there will be a new question.
- #TL_Chat is hosted by @TravlandLeisure on Thursdays from 2:00 to 3:00 p.m. ET.
Looking for a winter getaway? How about #Tahiti and #Bora Bora. #PGCruises
Twitter Chat
A Twitter chat is a live event with questions and responses. The chat is best utilized as a way to meet people who have interesting things to say about travel topics. For Twitter chats on travel, you can join the following conversations:
Chats PGC Participates in:
- #Cruise Chat – cruise and travel industry topics on Tuesdays
- #TTOT (Travel Talk on Tuesdays) – travel industry topics
- Publication chats (Travel + Leisure, Condé Nast, AFAR, etc.)
Other travel related chats:
- #CruiseChat is the only Twitter party dedicated to the fun and exciting topic of Cruising! Every Tuesday at 2 p.m. ET/11 a.m. PT, travel enthusiasts join together on Twitter to talk about our favorite subject: Cruising! Hosted by @SimonTravels and their cute mascot @CaptainBirdie
- #TTOT - Travel Talk On Twitter takes place every Tuesday at both 9:30 a.m. and 9:30 p.m. (GMT). During the #TTOT the hosts will send out 5 questions. Every 10 minutes there will be a new question.
- #TL_Chat is hosted by @TravlandLeisure on Thursdays from 2:00 to 3:00 p.m. ET.
http://instagram.com/paulgauguincruises
Share your photos, or ours, on your Instagram through your mobile device such as a cell phone. (Your phone carrier’s data rates may apply)
While posting a new photo, you can: add a caption with useful information and hashtags, Geo-tag It (particularly relevant to promote locations and activities), and cross-post to other networks (Facebook, Twitter).
When a photo is posted, Instagram users can then Like or Comment on it. Engagement is key – always encourage it and respond to it. Strong imagery is a key factor in inspiring people to visit. Ask your clients to share their photos. Post two to three times daily with unique, fun images.
More Instagram Tips:
- When sharing your photos on Instagram you can add captions with information and hashtags. Use popular hashtags, which categorize topics, in your Instagram posts to increase your followers. For more information on using hashtags, visit the hashtags in the social media resources section.
- Use filters to add a unique look to your photos.
- Like and leave comments on photos by others.
- Post regularly and interact with those that leave comments on your photos.
- Post compelling and fun images to drive likes.
- Highlight your travel business in action.
- Create themed posts. Highlight one destination and feature photos of a dining venues, activities, resorts, transportation, sightseeing attractions, and unique views.
- Tag another Instragram user or place you create a link to that profile.
- Regram or repost a photo from a cruise line, tourism board, or destination.
- Feature a destination.
YouTube
YouTube provides a platform for sharing videos. We have a number of videos on the Paul Gauguin Cruises’ YouTube channel encompassing the cruise experience onboard, shore excursions and special guests that you are welcome to share.
Pinterest has become the social network for day-dreaming, shopping, and most importantly inspiration. According to Pinterest, vacation and travel were among the biggest topics they saw being created within their boards. Pinterest has also become the “go-to” site for wedding and honeymoon planning, allowing users to organize and store photos and content from all across the web.
Paul Gauguin Cruises has Pinterest boards set up for itineraries, the ship, special occasions, packing lists, to name a few – allowing guests to create the ultimate pin boards for all things travel for special occasions.
Consider creating the following boards for your agency: destination weddings, honeymoons, family travel, cruising, Tahiti & South Pacific, Island escapes, travel tips, packing essentials.
Pinterest is a great way to collect, store, and display travel content and can act as a travel diary.
- Create boards for clients that include destination information, resorts, cruises, sightseeing, shopping, and dining recommendations.
- Create boards with travel tips, packing suggestions, and travel articles.
- Create boards with ideas for honeymoon and wedding travel.
- Use your own travel photos to upload to boards or pin pins from tourist boards, destinations, resorts, cruise lines, and sightseeing companies onto your boards.
- Use the search function on Pinterest to discover other pin boards in the travel industry.